2018 / 2017
To mark the launch of the first ever MBCV campaign, renowned designer Paul Cocksedge designed a large-scale art installation that comprised of the names of 104 real people with blood cancer, brought together in a common crowd of shared experience. Each sculpture, perfectly sized to match its namesake’s height, told a story of shock, sadness – but ultimately of hope and determination. Each large-scale name had a summary of the experience attached to it as a plaque. The installation was placed in a high footfall central London location of Paternoster Square from 4-30th September 2017 and was visited by thousands of people.