Celebrity Ambassadors

Laurence Llewelyn-Bowen is the official ambassador of the 2019 campaign

DIY SOS and celebrity designer, Laurence Llewelyn-Bowen, is this year’s celebrity ambassador. Laurence lost his 42-year old father, Trefor, to blood cancer when he was just nine. Speaking about the importance of the campaign, Laurence says: “There remains a huge lack of awareness around blood cancer and its symptoms – probably because it does not always have an obvious or visible manifestation. That’s why it’s so important that we talk about it and educate ourselves around it, so that if anyone does experience any of the common symptoms linked to blood cancer, they know to connect the dots and see their doctor quickly, as an early diagnosis can make a huge difference.”

Watch Laurence Llewelyn-Bowen's Story

Celebrity homestyle guru, Laurence, lost his 42-year old father, Trefor, to blood cancer when he was just nine. Trefor was a highly respected Harley Street orthopaedic surgeon who spent most of his time building his career before being diagnosed with leukaemia.

2018 campaign

Dame Kelly Holmes was the official ambassador of the 2018 campaign

Double Olympic gold medallist Dame Kelly Holmes was the official ambassador of the 2018 campaign. Kelly's mother, Pam, died from myeloma (a type of blood cancer) in August 2017.

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#MakeBloodCancerVisible campaign