Make Blood Cancer Visible (MBCV) campaign background
September is blood cancer awareness month and we are working together to #MakeBloodCancerVisible.
Blood cancer affects 240,000 adults and children in the UK1 and claims more lives each year than either breast or prostate cancer2.
Yet, blood cancer does not get the priority and recognition it deserves2.
During September, we are calling on governments in the UK to make blood cancer a priority, starting with clear long-term commitments in their next cancer plan.
The MBCV campaign is sponsored by Janssen and supported by Anthony Nolan, Bloodwise, CLL Support Association, CML Support, Leukaemia Care, Lymphoma Action, MDS UK, Myeloma UK, and Waldenstrom's Macroglobulinemia (WMUK).
You can help by showing your support. Your simple act could help to ensure people better services, care and treatment in the future.
Dame Kelly Holmes supports to #MakeBloodCancerVisible
Double Olympic gold medallist Dame Kelly Holmes is the official ambassador of the 2018 Make Blood Cancer Visible campaign. Kelly's mother, Pamela, died from myeloma (a type of blood cancer) in August 2017. Watch to find out why Kelly believes raising awareness of blood cancer is so important.
See how blood cancer impacts lives. Each week during September, we will share a new personal blood cancer story with you.
Watch each one to find out how you can show your support and help us to
The Make Blood Cancer Visible
(MBCV) Campaign Installation
To mark blood cancer awareness month, the MBCV campaign starts at Westfield Stratford, London on Tuesday 4th September.
Featuring 10 life-sized transparent figures, which represent the ‘unseen’ or invisible nature of blood cancer, the roadshow will aim to engage passers-by while encouraging them to show their support for the campaign. Each of the figures will share the individual experience of those living with blood cancer through audio stories, making them seen and heard.
Throughout this month (September), visitors will be invited to interact with the figures and hear individual’s stories. The roadshow is to travel to a further three destinations across the UK after London. For details of locations and dates, please see the map below.
Have you visited the Make Blood
Cancer Visible installation yet?
Share your photos and videos on Twitter, Instagram and Facebook using the hashtag.
- Tues 4th - Sat 8th Sept: Westfield Stratford City, London, E20 1EJ
- Mon 10th - Sat 15th Sept: Working Street, Cardiff, CF10 1FL
- Mon 17th - Sat 22nd Sept: Piccadilly Gardens, Manchester, M60 1AY
- Mon 24th - Sat 29th Sept: Waverly Mall, Edinburgh, EH1 1BQ
Hear the personal stories of those living with blood cancer
Listen to real people sharing their experiences about living with blood cancer. The variety of ages and backgrounds reflects how many different types of blood cancers there are, and how they can affect anyone, at any time. Each person has their own story to tell, but all with the shared goal to achieve greater awareness and to #MakeBloodCancerVisible.
Myeloid LeukaemiaListen to my story
Multiple MyelomaListen to my story
Myelodysplastic Syndrome (MDS)Listen to my story
Chronic Myeloid Leukaemia (CML)Listen to my story
Chronic Lymphocytic Leukaemia (CLL)Listen to my story
Follicular LymphomaListen to my story
Chronic Lymphocytic Leukaemia (CLL)Listen to my story
MyelomaListen to my story
Welcome to our questionnaire regarding the Blood
Cancer Awareness Month installation
We are collecting feedback from visitors and would like to ask you a few questions about your experience.
The answers you provide will be used to build an overall picture of what people think of this installation.
Blood cancer is the
fifth most common
cancer in the UK?1
Janssen takes your privacy very seriously and any responses we collect from you will be anonymous, you will not be identified from the answers you provide. Your responses will be held securely and in confidence and will not be used for any purpose other than for feedback. If you have any questions please contact Charlotte Dowley (CDowley@its.jnj.com).
Anthony Nolan is the charity that matches incredible individuals willing to donate their stem cells, to people with blood cancer and blood disorders in desperate need of a lifesaving transplant. Every day, we give three people a second chance of life.
We’re the UK’s leading blood cancer research charity. We fund research to improve treatment and care for people living with all types of blood cancer – including leukaemia, lymphoma and myeloma – and provide anyone affected with information and support.
Leukaemia Care is a national blood cancer support charity. We are dedicated to ensuring that anyone affected by blood cancer receives the right information, advice and support.
Lymphoma Action is the UK’s only charity dedicated to lymphoma, the UK’s fifth most common cancer. We’ve been providing in-depth, expert information and wide-ranging support for over 30 years, helping thousands of people affected by lymphoma. Our work drives improvements in the diagnosis, treatment, and aftercare of lymphoma.
Support, Information, Awareness and Campaigns for those affected by blood cancer Myelodysplastic Syndromes.
Myeloma UK is the only organisation in the UK dealing exclusively with myeloma, a blood cancer arising from plasma cells. We understand the impact that living with myeloma can have on patients, families and carers. Our ultimate goal is to ﬁnd a cure and we need your help to do this.
- Bloodwise. Blood cancer: https://bloodwise.org.uk/info-support/blood-cancer last accessed August 2018
- Bloodwise. Bloodwise response to MPs’ report into the state of blood cancer care in the UK: https://bloodwise.org.uk/community/bloodwise-response-MPs-report-state-blood-cancer-care-uk last accessed July 2018
Date of preparation: August 2018