in partnership with



Janssen Oncology is proud to be partnering with nine blood cancer patient groups, to bring to life the Make Blood Cancer Visible campaign.


Our aim is to increase public awareness and the visibility of blood cancer across the UK during the month of September, blood cancer awareness month. We hope that through the personal stories shared by patients as part of this campaign and the important ongoing activities by patient groups, that people come to know more about blood cancer.



As long as blood cancer impacts the lives of patients, we will continue with the help of our partners and ground-breaking collaborations to strive for victories over cancer.





Follow the campaign on social media and
share using #makebloodcancervisible


137

Types of blood cancers exist,
including leukaemia, lymphoma
and multiple myeloma2

Every
14

Minutes someone in the UK
is diagnosed with blood cancer
or a related disorder2

104

People are diagnosed
with blood cancer or a
related disorder each day2

“The chance to create something with purpose is a rare opportunity and blood cancer is a subject that affects people around the world on a daily basis. It’s been important for us to contribute to raising awareness of blood cancer—something that’s quite different to what our studio does on a daily basis, and also a subject  that’s affected us as people.”

Paul Cocksedge Studio

MAKE BLOOD CANCER VISIBLE - INSTALLATION

The unveil of the Make Blood Cancer Visible installation in Paternoster Square, London, on 4th September marks the launch of the campaign. Designer Paul Cocksedge has created an installation that gathers 104 three-dimensional letterform sculptures forming a typographic forest of names. The installation represents the 104 individuals that are diagnosed with blood cancer every day,2 raising awareness and shining a light on their experiences by exposing their individual stories.

Each of the pieces symbolises an individual with blood cancer, sized perfectly to match the individual's height and recreating their name in huge vertically placed letters. The sculptures are arranged to reflect the patterns that occur when people gather in crowds, and set in a recurring typeface that emphasises their shared experiences. At night the pieces become illuminated, casting overlapping shadows and taking on a different dimension.

During September, visitors can interact with these sculptures, read the stories of those affected by blood cancer and share photos of their visit on social media using #makebloodcancervisible. You can also make use of the make blood cancer visible Snapchat filter at Paternoster Square.


Installation Details
Location
Paternoster Square EC4M7AG,
located next to St Paul’s Cathedral.

Nearest station
St Paul’s underground station
(central line).

Dates
4th - 30th September 2017.

Audience
The installation is open to the general public.
This campaign is sponsored by Janssen-Cilag Limited and endorsed by Anthony Nolan, Bloodwise, CLL Support Association, CML Support, Leukaemia CARE, Lymphoma Association, MDS UK, Myeloma UK and Waldenström's Macroglobulinemia (WM) UK.

Peter’s Story

FOR MORE INFORMATION ON BLOOD CANCER

If you would like to find out more about different kinds of blood cancers and access educational resources, please visit the following patient group websites below:


"Every day, we match incredible individuals willing to donate their blood stem cells or bone marrow to people with blood cancer and blood disorders who desperately need lifesaving transplants. We help three people each day find a match; giving them a second chance of life."
“Bloodwise is the UK’s leading blood cancer research charity. We fund world-class research into all types of blood cancer, including leukaemia, lymphoma and myeloma. We support all those affected by blood cancer, increase awareness, campaign for more research and share our expertise. - We are Bloodwise.”
“Our mission is to support and empower Chronic Lymphocytic Leukaemia (CLL) patients, their families and their carers through education and access to reliable, relevant and current information”
“The UK's only patient lead, registered charity with a sole focus on Chronic Myeloid Leukaemia"
“Leukaemia CARE is a national blood cancer support charity. We are dedicated to ensuring that anyone affected by blood cancer receives the right information, advice and support.”
“Supporting people affected by lymphoma”
“Support, Information, Awareness and Campaigns for those affected by blood cancer Myelodysplastic Syndromes”
“Myeloma UK is the only charity in the UK focused solely on myeloma. We are dedicated to ensuring that patients get access to the right treatment at the right time, and to improving standards of treatment and care through research, education and awareness raising”
“A unique charity partnership of patients, doctors and carers fighting this rare blood cancer”

Survey Methodology

The Public Survey3

  • The Make Blood Cancer Visible public survey was funded by Janssen and conducted by YouGov. Total sample size was 2,044 adults. Fieldwork was undertaken between 8th-9th August 2017. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

The Patient Survey4

  • The patient survey was funded by Leukaemia CARE and conducted by Quality Health.
  • The survey was conducted in the UK and included 1,199 patients in total (486 men and 705 women) and was completed online 26th September - 16th December 2016.
  • It included people living with 16 different types of blood cancers, 9 of which were types of leukaemia.
  1. Bloodwise. Blood cancer awareness month: your impact. Available at https://bloodwise.org.uk/blog/blood-cancer-awareness-month-your-impact. Last accessed August 2017.
  2. Bloodwise. Facts and informaton about blood cancer. Available at
    https://bloodwise.org.uk/page/facts-and-information-about-blood-cancer. Last accessed August 2017
  3. Data on File: Haem_DoF_17Aug2017_MI_TA_002 Haematology – Make Blood Cancer Visible Campaign.
  4. Data on File: Haem_DoF_17Aug2017_MI_TA_001 Haematology – Make Blood Cancer Visible Campaign.

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